There are almost 200 ranking factors that are discussed across digital marketing websites, blogs, and communities. Images optimization is kind of an afterthought in all these factors. Images make up a good part of any page & a very essential part of a page loaded on every page. Digital Marketing Agency in Dubai team’s of expert digital marketing specialists who know how to implement the image optimization best approaches. Cadima You See is sharing how to optimize the images.
1. Unique Images:
Using someone else's images may bring bad results like copyright issues sometimes. You may be told to take it down or may be fined. So, if you don’t have a license, make sure to have one, or you can hire a designer to make & design images for you. In the case of an E-Commerce website, make sure to use your own product’s unique images, as someone else pictures, or use the same product images again & again, your ranking chances would be slim.
2. Image format:
Are you using the JPEG XR, AVIF, WebP, or JPEG2000 format images? If not, & you are using PNG or simple JPEG, you are missing the momentum of optimized images. The new formats are easy to optimize, easy to load, & have improved user interaction experience. Out of four new formats (JPEG XR, AVIF, WebP, & JPEG2000), try to use WebP first, it is a kind of universal format images online that can be animated too & are about 30% to 35% lighter than JPEGs & PNGs. recrutare muncitori asia
Though new format images are lighter, but you can use compression software to make more light. Some of the platforms have by default compression facility while some CMS have image compression and optimization plugins. If you have no plugin-based CMS, you can use online free compression tools or your designer can do it.
4. Clear Dimension:
Set proper dimensions for your images, because by skipping dimensions, the browser will figure out the image according to the screen. From user experience, it will be like dancing on the page until it settles down by search engine. To prevent layout shifts, use a proper height & width property for your image.
5. Lazy Load Offscreen Images:
Upon applying lazy loading, the above images load instantly while the images at the lower part of the page start loading upon scrolling down. The image loads when it is needed to be seen.
6. Alt Tags:
Image attributes specify the nature and describe the image. Alt is the description of the image, and it tells the search engines what the image is about. It increases the possibility of getting the image get ranking against the relevant keywords. Before AI integration, it was the most important part of the image to interpret the image & it still has the possibility to help the search engine when an image is shady or not clear. A precise and clear image alt can define and describe any image easily.
7. Schema Markup:
HTML Tags collection (schema markup) are been used to specify to search engines what your page has and what it is about. It helps the websites to specify & tell the SE about the blocks and corners type of data & content like where is address, which is telephone #, etc.
You can use different types of HTML tags, which have different purposes. For images, structured data to recipe & products pages have dedicated image tags that are used for creating rich snippets. digital marketing agency Dubai
You can protect images, as image theft is more than common. It also can bring a very bad situation when they rank above the real owner of the image. Using author name, copyrights displayed & watermarks are a few of the activities to protect your image.
You can use Google & other audit tools to know about image optimization issues. The website audit tool will list all the related image-related issues at one place. Page speed is linked to image optimization, you would get a better idea from the website speed.
The best approach for starting the optimization page by page is, just to start with the most important pages, and move on according to the importance of every page.