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As the pandemic restructuration is finally leaving us, businesses are getting cozy to spend more on their advertising campaigns for search engines and of course on social media marketing. In previous times, we have seen cuts in the marketing and advertising budgets, but now the situation is reverting back to normal. 18% of businesses were expecting a decrease the advertising cost in the same period of restrictions.
Small businesses that have fewer employees than a hundred, avoid working with creators due to high charges, while businesses having 1000 employees team up with the creators to work for them. Here are some of the social media trends for 2023.
Previously, a lot of studies suggested, that TikTok would dominate the market and would become one of the most important social media platforms. But now, we can clearly say, TikTok wants to be the number-one social media network. In relation to this, in the previous year, TikTok released 7 advanced features which are fully inspired by other rival social media platforms.
The features announced in the previous year were like:
In September 2022, TikTok Release TikTok Now.
Next month, in October TikTok, released Photo Mode.
Again in October 2022, TikTok music was introduced.
Before that, in July, they Introduced TikTok stories.
March 2022 update with Search Ads
In Feb 2022, TikTok Introduced long videos of up to 10 minutes.
Along with these updates, TikTok partnered with Shopify, link tree & WooCommerce, the rumors are also of adding a podcast app, which clearly shows that TikTok is on the way of being a super app.
There are also rumors that TikTok is going to build a fulfillment center in Los Angeles & Seattle which may challenge Amazon. With over 1 billion monthly active users, TikTok may be a very handy e-commerce player in the first line of competition.
Short videos & Image apps are among the social media trends, which will dominate the social media reach. Between July & October 2022, the IG reels experience new users and grew to 220 million users. 62% of users answered when they were asked, that they use Instagram for checking products and brands while FB ratio was 55%. The IG reels are highly prioritized by IG algorithms. It brings a clear indication for the marketer to share short videos or reels to increase the reach. Google trends also indicated a high ratio of interest in Instagram short videos.
LinkedIn is another trendy social media platform with a 22% increase in its user engagement in 2022. This year too, it will dominate the social media trends of 2023. With 875 million users from over 200 countries and regions, it is one of the leading social media platforms. Interestingly, 2.53 million LinkedIn users search for jobs through it on weekly basis. LinkedIn has approximately 134.6 million daily active users making it nearly 16.5% of its total users. Highly educated people, Millennials, professionals, and business owners are the primary audience and users.
LinkedIn provides complete business solutions with all the marketing solutions for businesses, from ad management to analytics, different types of ad campaigns & detailed targeting, it has simplified everything for businesses to reach the target audience and potential customers.
Gen Z is a new fact of the digital world, with high purchasing power, passion for new experiments in using different new social media apps & showing loyalty to businesses make them an attractive target for businesses to reach. User-generated content is the content that is produced by certain brand users voluntarily shared or made & brands are sharing it. Brands are now trying to be more personalized, have connections with their customers, and answer or even tag or feature them on their social media accounts. Surprisingly, Gen Z thinks that user-generated content is paid content portrayed as organic and volunteer content. To target this age group, businesses are going to target them on their favorite social media platforms like TikTok, IG & Snapchat etc.
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