| +971 58 8269044

  • Warsan Tower, Al Barsha Heights, Tecom, Dubai Internet City.
Jan, 25, 2023
Social Media

The Best Social Media Metrics To Focus On In Your Campaigns

Nowadays, social media is the backbone of business marketing strategies & its salt should be checked & measured regularly so that you can have the idea that it is ok & up to mark. Every marketer or the marketing team overviews the data in analytics & on social media channels themselves. Data mining needs a deep dive to understand customer behavior through analytics tools offered by these social media apps & websites.

Facebook Metrics: 

Facebook is one of the most popular social media websites & apps, though it is facing tough competition from its new rival TikTok & also from YouTube also. Facebook is offering complete advertising & ad packages, with easy brand awareness, shopping, conversion & all other types of ad campaign types. Facebook has a great reach to every type of audience. Facebook advertising has a broad reach & it has different layers.

Facebook has a very good engagement ratio too. Engagement means the audience did something like clicked the post, commented, or shared it & given a reaction. The better the engagement the better it means your content is.

2. Facebook Impression:

Impressions are the number of times the post or content is seen. For example, if a person sees a specific post three times on different occasions, it means that reach would be of one person & impressions would be three. To check the impression data, you can browse Post & by choosing impressions you would see Organic/Paid in the drop-down menu. The larger the impression the good indication it is for your business & it will result in better reach. Facebook Business Suite simplifies everything.

3: Likes & Followers:

Facebook business page followers & likes are important brand awareness factors. Likes indicates the number of people who like your business page & are your business fans, while followers show the people who wish to get your page posts and content.

4. Twitter Metrics:

Twitter has implemented a lot of changes; the major change is the subscription for blue tick, the verification of your Twitter account. Hashtag marketing is a fast way & the trends can start quickly and widely to increase brand awareness. Tweets reach & impression data is now provided with the tweets now & you can check the metrics with Twitter analytics too. Twitter Top tweet is a tweet that got on the top of the Twitter page. Twitter’s number of followers is another metric that is highly countable, the more you have followers on you the wider would be the tweet reach & impressions.

Instagram Metrics: 

According to a study, more than 02 billion people across the globe use Instagram at least once in a month. It is the fourth major social media medium with now focus on video marketing, it is a very effective medium for businesses and brand marketing. Instagram impressions mean how many times the post was shown to the audience. Using proper hashtags is the one factor that can increase the reach and impression. Reach is the same as Facebook where it came in front of individuals. Engagement is like Facebook likes, save, share & replies. Instagram explore is the place where you can check different types of data, graphics, images & videos which come from different accounts which you don’t follow.

Pinterest Metrics: 

Pinterest is the place to share images & visual content. Major users are female, people create boards with catchy images and content. It is very popular in fashion, décor, DIY, food & beauty brands. Pins bookmarks are posted to the boards, it may be videos, graphics, images, or products. Pins have titles & links & drive people to the website & landing or detail pages. People can save the pins & boards on their accounts. Impression & engagements are the important factors that show the performance.


The newest social media platform with a huge number of active users it gained in just 5 years & its 2021 revenue was $ 4.6 Billion. A short form of video marketing app that redefined digital marketing trends and tracks. It allows people to follow their favorite accounts, comment, share & like the videos. You can use TikTok analytics for the business account to check the video data. It also gives a live video option, which is the quickest way of marketing, especially for E-Commerce websites & greatly used by fashion companies.


LinkedIn is highly used by professionals & companies & it is widely used for B2B marketing purposes. The page has followers who can see the posts any business shares & posts on the page. Impressions & engagement is the same as other social media channels. Its visitors’ analytics allow you to check the details about visitors, followers, and post analytics data.

Powered by Froala Editor